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Thu, Feb 05 2026
Raju Karn
Selling Smart TVs in India often looks simple until the paperwork starts. Many businesses move ahead with sourcing, pricing, and listings, only to face sudden roadblocks- goods held at customs, marketplace rejections, or buyers asking for compliance proof. That’s usually when BIS CRS registration enters the picture, and by then, delays feel costly.
This guide is meant to help you avoid that stress. It explains, in plain language, what BIS CRS certification means for Smart TVs, why it’s required, and how to handle it correctly so your products can reach the market without last-minute surprises.
A Smart TV is not treated as a normal television anymore. Because it contains electronic circuits, power components, wireless modules, and IT hardware, it falls under the BIS Compulsory Registration Scheme (CRS).
The government introduced BIS CRS to make sure that electronic products sold in India are:
Smart TVs consume electricity continuously, stay connected to the internet, and are used daily in homes. Any fault—overheating, electric leakage, or poor component quality—can cause serious safety risks. That is why BIS CRS certification for Smart TVs is mandatory, not optional.
If a Smart TV model is sold without BIS CRS registration, it is considered illegal in India.
BIS CRS Registration is a certification process where your Smart TV model is:
1. Tested in a BIS-recognized laboratory
2. Verified against Indian safety standards
3. Approved by the Bureau of Indian Standards (BIS)
After approval, you get permission to use the Standard Mark on that specific Smart TV model.
This registration is model-specific, not brand-wide. That means:
You need BIS CRS registration if you are involved in Smart TVs in any of these ways:
➤ Manufacturer making Smart TVs in India
➤ Importer bringing Smart TVs from China, Vietnam, Korea, etc.
➤ Brand owner selling Smart TVs under your own brand
➤ Online seller listing Smart TVs on Amazon, Flipkart, or other platforms
➤ OEM brand using third-party factories
Even if you are not manufacturing, but only importing or branding, BIS CRS certification is still mandatory.
Beyond compliance, BIS CRS certification offers real business benefits:
• Builds trust with customers
• Makes your product acceptable on major platforms
• Reduces risk of legal action
• Helps in government or bulk supply orders
• Improves brand credibility in a competitive market
For Smart TVs, certification is not a burden—it’s a market entry requirement.
Many businesses try to skip certification to save time or money. In reality, it costs much more later.
Without BIS CRS certification:
⚠️ Customs can stop your Smart TV shipment
⚠️ Marketplaces can delist your product
⚠️ Authorities can seize goods from warehouses
⚠️ Heavy penalties can be imposed
⚠️ Business reputation gets damaged
In 2026, enforcement is much stricter than before. BIS checks are no longer rare—they are routine.
Every product under BIS follows a specific Indian Standard.
For Smart TVs, the applicable standard usually falls under IS safety standards for electronic and IT equipment, covering:
Selecting the correct BIS standard is critical. A wrong standard leads to:
‼ Test report rejection
‼ Fresh testing
‼ Application delays
This is one of the biggest reasons businesses face delays during BIS CRS registration.
Let’s break this down in a way that reflects what really happens, not just what’s written on government websites.
Before anything else, you must confirm:
Most Smart TVs do fall under CRS, but confirming details avoids mistakes later.
Your Smart TV sample is sent to a BIS-recognized lab.
The lab checks:
This is not a formality. If the product fails, modifications may be required before re-testing.
Testing time usually takes 2–4 weeks, depending on lab workload and product complexity.
Along with test reports, BIS asks for documents related to:
For foreign manufacturers, an Authorized Indian Representative (AIR) is mandatory.
Accuracy matters here. Even small mismatches in names or addresses can trigger queries.
Once testing is complete, the application is submitted online under the BIS CRS registration system.
At this stage:
This is where most applications slow down due to incorrect entries or missing details.
BIS officers review the application. They may:
Responding clearly and correctly is important. Delayed or confusing replies increase approval time.
Once BIS is satisfied, CRS registration is granted.
After approval:
On average:
Total time: 4–7 weeks, assuming no major issues.
Delays mostly happen due to:
‣ Wrong BIS standard selection
‣ Failed test reports
‣ Incorrect documentation
Many Smart TV businesses struggle with BIS CRS because of avoidable mistakes:
➔ Assuming one registration covers all models
➔ Using test reports from non-recognized labs
➔ Ignoring small hardware changes
➔ Incorrect brand or manufacturer details
➔ Late response to BIS queries
These mistakes cost time, money, and sometimes entire sales seasons.
If you import Smart TVs:
▪ BIS CRS certification must be completed before import
▪ Customs clearance depends on valid BIS approval
The foreign manufacturer must authorize an Indian representative
Many importers face shipment delays simply because BIS registration was ignored at the planning stage.
If Smart TVs are part of your business plan in 2026, BIS CRS registration is not optional. The sooner it is planned, the smoother your launch and sales journey will be.
If you want clarity on whether your Smart TV model needs BIS CRS certification—or you want expert help to complete the process without confusion-PSR Compliance is here to guide you.
📞 Call 7065883416 to discuss your Smart TV BIS CRS registration requirement.
1. Is BIS registration mandatory for Smart TVs in India?Yes, BIS CRS registration is mandatory for selling Smart TVs in India.
2. Which Smart TVs require BIS CRS registration?All Smart TVs including LED, LCD, OLED, and QLED models require BIS registration.
3. Who is eligible to apply for BIS registration for Smart TVs?Only the manufacturer, whether Indian or foreign, can apply for BIS CRS registration.
4. Can importers sell Smart TVs without BIS registration?No, importers cannot sell Smart TVs in India without valid BIS registration.
5. Do foreign Smart TV manufacturers need an Indian representative?Yes, foreign manufacturers must appoint an Authorized Indian Representative (AIR).
6. What documents are required for BIS CRS registration of Smart TVs?A BIS lab test report, factory license, address proof, technical documents, and user manual are required.
7. How long does BIS CRS registration for Smart TVs remain valid?BIS CRS registration is valid for two years from the date of approval.
8. What happens if Smart TVs are sold without BIS certification?Selling without BIS certification can lead to penalties, seizure of goods, and legal action.
9. Is BIS registration required for every Smart TV model?Similar Smart TV models may be covered under one BIS registration, subject to testing approval.
10. Does Smart TV screen size affect BIS registration requirements?No, BIS registration is mandatory for all Smart TV sizes.