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Fri, May 01 2026
Raju Karn
If you are selling products online on platforms like Amazon, Flipkart, or even your own website, then this is an important update you should know about. The Government of India has made some new changes in the Legal Metrology rules that affect how products are listed on online stores.
The main change is very simple to understand. Now customers should be able to clearly see where a product is made, and they should also be able to filter products based on the country of origin. This may look like a small update, but for sellers and online businesses, it is actually very important because it changes how product details need to be shown to follow the rules properly.
On 27 April 2026, the Ministry of Consumer Affairs issued a new update under the Legal Metrology Act. This rule is mainly about how imported products should be shown on e-commerce websites like Amazon, Flipkart, and others. The main idea is to make product information more clear for customers so they know exactly where a product is coming from before buying it.
The government has made it mandatory that every online platform selling imported goods must show the country of origin in a proper way, and customers should also be able to search or filter products based on it. This rule will officially start from 1 July 2027, which gives sellers and platforms some time to prepare.
• Every imported product must show country of origin• Customers should be able to filter products by country• Rule applies to all e-commerce platforms• Effective from 1 July 2027
In simple words, this means an extra option will be added on online shopping websites to help customers know where a product is made. Right now, when you search for anything online, you usually see filters like price, brand, ratings, or delivery time. These filters help you narrow down your choices and find the right product quickly.
Now, after this new rule, there will also be a filter that shows the country where the product is made. For example, you will see options like India, China, USA, and others. This means customers will be able to easily choose products based on the country they prefer.
• Search products based on country of origin• Sort products by country• Apply filters like India, China, USA, etc.• Quickly find products from a specific country
The main reason behind this rule is to make online shopping more clear and honest for customers. Today, when people buy products online, they often want to know where the product is made. Many buyers prefer to check whether it is made in India or imported from another country before making a decision. But earlier, this information was not always easy to find.
This new rule helps customers see this information clearly and also filter products based on their preference. It supports better transparency, helps people make informed buying decisions, and also encourages awareness about locally made products. In a way, it also supports the idea of “Make in India” by helping customers easily identify and choose Indian products if they want to.
This new rule will impact almost everyone involved in selling products online. It is not limited to big companies only, but also applies to sellers, brands, and importers who list products on e-commerce platforms. The main idea is that whenever a product is sold online, its country of origin must be clearly shown and made easy for customers to find.
This means different groups will need to follow the rule carefully to stay compliant.
➜ E-commerce platforms like Amazon, Flipkart, Meesho, Myntra, and all online marketplaces➜ Sellers including online sellers, D2C brands, and private label sellers➜ Importers who sell goods brought from other countries➜ Brand owners, even if manufacturing is outsourced to another country
Many sellers assume that once they upload their products on platforms like Amazon or Flipkart, the platform will take care of everything related to rules and compliance. But this is not completely true. While the platform provides the system, the actual product information still comes from the seller. So if any detail is wrong or missing, the responsibility usually falls on the seller, not the platform.
That’s why this rule is important to understand properly. Under Legal Metrology compliance, sellers are responsible for giving correct and accurate product details, including the country of origin. If the information is incorrect or misleading, it can lead to compliance issues or penalties. So sellers should not depend only on the platform and must ensure their listings are fully correct and updated.
🗸 Correct country of origin for every product🗸 Accurate and complete product details🗸 Listings that follow compliance rules properly
One of our clients, UrbanKart Online Pvt. Ltd., was selling imported kitchen products on platforms like Amazon and Flipkart. They were already mentioning the country of origin in their product listings, but the information was not properly structured and did not fully match the required compliance format. Because of this new update, they were unsure whether updating only on the platform was enough or if they also needed to fix their internal product data.
At PSR Compliance, we reviewed their entire product listings and pointed out the gaps that could create issues later. Our team guided them step by step on how to correctly declare the country of origin, align with Legal Metrology requirements, and prepare their data for upcoming e-commerce changes. We also helped them standardize their listings so everything stays clear, accurate, and compliant, reducing the risk of penalties or listing problems before the 2027 deadline.
If sellers do not follow this new rule, it can create serious problems for their online business. Since platforms will be required to follow government guidelines, any listing that does not show proper country of origin details may face restrictions. In some cases, products may not appear properly in search results or may even get taken down until the details are fixed.
Ignoring this rule can also lead to legal issues under the Legal Metrology Act, because incorrect or missing product information is considered non-compliance. Apart from legal risk, it can also affect customer trust, since buyers today prefer clear and transparent information before purchasing. Over time, this can directly impact visibility and sales performance on e-commerce platforms.
⚠️ Product listings may get restricted or hidden⚠️ Platforms may block non-compliant listings⚠️ Legal action under Legal Metrology rules⚠️ Loss of customer trust due to unclear information⚠️ Drop in overall sales and visibility
Sellers should start preparing early instead of waiting for the last moment. This rule will affect how products are shown online, so it is important to keep your listings updated and compliant.
▸ Check all product listings and ensure country of origin is mentioned correctly▸ Update any wrong or missing information▸ Stay in touch with e-commerce platforms for updates▸ Follow Legal Metrology rules properly, not just platform changes
We help e-commerce sellers and brands in:
➤ Legal Metrology compliance
➤ Product label verification
➤ Import compliance guidance
➤ Documentation support
➤ End-to-end compliance consultation
If you are an e-commerce seller, importer, or brand owner and are unsure about the new country of origin rule, it is better to take expert help instead of risking mistakes. Proper compliance helps protect your listings, avoid penalties, and keep your business safe.
At PSR Compliance, we help you understand these updates and make sure your product listings follow Legal Metrology rules. We guide you step by step so your business stays fully prepared and compliant before deadlines.
📞 Phone: 8796104190📧 Email: support@psrcompliance.com📍 Office: D Block, Block D, Sector 6, Noida – 201301
The Legal Metrology (Packaged Commodities) Amendment Rules, 2026 will come into force from 1 July 2026 as per G.S.R. 128(E). From this date, e-commerce platforms and sellers must follow the new compliance requirements.
The key requirement is that all e-commerce platforms must provide searchable and sortable filters based on the country of origin for imported products. This helps customers easily find products based on where they are made.
No, this rule applies only to imported packaged commodities sold on e-commerce platforms. Domestic products are not directly covered under this specific filter requirement.
Imported products generally refer to goods brought from outside India and sold in the Indian market. However, there is some ambiguity in cases where products are assembled in India using imported parts, and classification may depend on compliance interpretation.
E-commerce platforms must ensure that imported products are properly tagged with country of origin details and must enable users to search, filter, and sort products based on origin like India, China, USA, etc.
Sellers must update their product listings and backend systems to ensure:• Correct country of origin is mentioned for every imported SKU• Data is properly structured for filtering• Frontend listings clearly display origin information
Yes, platforms may need to clearly distinguish between imported and domestic products to enable proper filtering and sorting functionality for users.
Non-compliance can lead to penalties under the Legal Metrology Act, 2009, along with possible listing restrictions or enforcement actions by authorities.
The main purpose of this amendment is to improve consumer transparency and awareness, allowing buyers to make informed decisions based on the country of origin of products.
Businesses should start preparing early by auditing product data, correcting country of origin details, and ensuring all listings are fully compliant before the rule becomes mandatory.
Book your free consultation with our specialists today.